Think Outside - Square peg. Round World. Think Outside the Box

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Our Story

We began by selling organic clothing and accessories at the 2009 Charlestown Seafood Festival - one of the largest such venues in the State of Rhode Island. Fueled by local press, we expanded our sales to various specialty boutiques in southern Rhode Island. We had jumpstarted an enthusiastic local following to support our growing venture!

Our Mission

Provide the best children's Sustainable Apparel & Gear line on the planet, by the planet.

This means that we select only Organic Cotton that is certified to the highest (GOTS) Global Standards. And, to further support sustainability on a Global level, we utilize Earth-friendly vegetable dyes on our Apparel, recycled fiber materials within our Gear, and water-based inks in our screen-printing practices.

The Result is a truly unique brand

That offers bright and playful colors, that is responsible, sustainable, and renewable. A brand that Thinks Outside the Box! That's our story...welcome to our line!